Build a unique, next-gen brand story that resonates in culture

Inflexible brand systems that don’t react to the changing flow of a minute by minute social feed are brittle and simply don’t work. Next-gen brand building creates brands that are relevant in today’s fast moving culture.

Brand hub

 Activities —

Brand discovery

We use empathy and expertise to deliver immersive exercises designed to get to the actual cultural DNA of the brand, cutting through marketing jargon.

Brand health check

No branding work is effective if it fails to uncover the true culture of a brand. Stakeholder and customer interviews to uncover the beating heart of beneath in order to understand what to stop / start / continue.

Brand strategy

The brand strategy is the map that directs where we want to go with the brand and how to get there. It answers key questions like what is our brand’s core DNA? What is our comms positioning in market? What do we want the audience to think, feel and do? What is our core message and reason for being? How does this work across all our channels? We do a deep dive into the customer, competitors, the category, culture, and company to zero in on a core strategic insight and narrative.

Brand platform

The brand platform is what the brand stands up for and campaigns to see in the world. Its multi-year, multi-campaign. It’s perfectly aligned with the brand strategy and leverages on the opportunity gaps. Setting out a brand platform allows you to define a cultural conversation and own it.

Brand identity

From visual exploration to logo design and finally visual identity system development, we craft a cohesive, memorable, repeatable brand identity that builds recognition, and fosters an emotional connection with your audience.

Brand assets

All the files, logos, images you need to start working on your new brand from a day to day perspective, including any templates, social media profile images, header images etc. The full toolkit.

Brand launch – Day 01

Brand launch activation plan to go to market on day 01 with copy, templates, wording and a full pack to launch the new brand including email comms, press release, social copy and images, website refresh.

Brand playbook

Playbooks allow us as a team to document the brand codes and explain to all staff how the brand should be used, what you can and can’t do, and where to seek help internally and externally when you need it. It covers everything from how to write or speak in the brand tone of voice through to what kind of content to post on social media. Playbooks are key to alignment post-project and adoption of the brand principles going forward.

Method

At our studio we follow a collaborative and transparent approach to ensure the success of your brand strategy or rebrand.

We combine data, insights, strategy, creativity and production to deliver outstanding results.

We prioritise open communication, frequent updates, and the active involvement of our clients throughout the brand strategy journey.

What you get —

  • Project kickoff
  • Discovery workshop*
  • Stakeholder and customer interviews*
  • Competitor and market research
  • Complete brand strategy
  • Brand platform and creative territory
  • Design exploration
  • Copywriting and tone of voice
  • Mockups of the new brand
  • Logo, photography and/or illustration assets starter pack**
  • Brand launch
  • Guidelines in the form of a PDF playbook***

* We run these either in person or remotely in the UK, US and Europe
** Excludes any third-party image costs, production or shoot costs
*** Online brand portal are an extra option we can discuss with you

Benefits

Different by design

Fight stigma, explore love, just do it, end hate, embrace NFTs, champion diversity, bring the energy. Whatever the brief, we do it different by design.

Find your why

We don’t move a finger until we have worked with you to uncover your brand’s core reason for being. This unlocks powerful brand dynamics across the spectrum that in turn make you stand out and stand for something in market.

Create culture

We believe the best brands create culture not simply curate it or point to it, which in turn creates earned attention and elevates noise.

Monolithic vs. social brands

We love a good grid and a consistent logo, but today’s brands need to be flexible, ownable by your biggest fans on social that’s why we take a social-first approach to branding.

Iconic yet contemporary

To be rememebered for more than just an ad, yet able to feel fresh and relevant in today’s TikTok obsessed world.

A.I. in the mix

At Untitled we are A.I. literate. This doesn’t mean we cut corners and deliver generic strategies, rather it means we can react fast, crunch huge volumes of data and imagine new realities with ease.

Outcome

Growing a brand can be challenging. Everyone has a different method to achieve results. You could go with a traditional branding agency and you’ll get predictable results. Or maybe a new outlier. Believe us, we’ve been there and we know what it’s like. We’ve developed a unique approach that we know no other agency can deliver.

It practically writes any success story you want.
That’s why we call it next-gen storytelling.

Our brand strategy has been used by the likes of —

Belmond, Canon, Google, Gousto, Grit and Body, GSK, Harry Potter, Heyboost, Hope not Hate, Lloyds Banking Group, Logitech, NHS, Nordic Balance, Olio, PepsiCo, Popeyes, Skype, Skyscanner, Speedo, The Botanist, The Macallan, The New York Times, Tommee Tippee, UBS, Unilever

Work samples

Feedback

There is only one word for Chomoi. PHENOMENAL. I LOVED working with this man. He's creative gold. Absolutely brilliant and a dream to work with. I don't want to promote him too much because then he won't be available for me. ;-P He's just great.

L Witts, Senior Producer

Chomoi is a highly skilled and passionate creative director. I thoroughly enjoyed and learnt a great deal during out time working together... He is a person who champions creative thinking, has excellent presentation skills that are effective when communicating with clients and the wider team.

F Lobina, Senior Designer

Chomoi is insightful, passionate and a genuine creative talent. He is an absolute pleasure to work with and you can always rely on Chomoi to come up with strong creative work to be proud of at every meeting. He always does whatever it takes to ensure that the work is polished.

M Lonergan, CEO

Practicalities —

Timeline
2–3 months

Location
Remote, and in person (London & UK)

Next steps
Short questionnaire and diary availability

Start your project

At Untitled, we’re driven by the belief that data, insights, strategy and creativity go together. We create beautiful and emotionally-driven work that not only captivates audiences but also delivers on business objectives.

Chat to us to discuss how our expertise in campaigns, brand strategy and editorial can elevate your brand.

FAQ

Why do you charge for a project fee and not a day rate?
We believe that charging a project fee provides a more transparent and fair approach for both parties. It allows us to allocate the necessary resources and dedicate the appropriate time and attention to each project. This ensures that we deliver high-quality work within agreed-upon timelines without the limitations of a day rate.
Do you freelance for companies and agencies?
Yes. We are a tiny studio and new in town so to pay the bills, sometimes do work for larger agencies and studios to help them when their resources are pinched or when they are looking to expand their offering.
Who is Untitled and how many people work for you?
We are a tiny studio, with Chomoi being the only full-time person. He leads on strategy, creative, production and client services. We also work with a small network of trusted partners to bring in extra expertise and more pairs of hands when needed.
Do you have an office?
Yes and no. We have a tiny studio that’s more like a workshop in Wimbledon, and we are a member of House of St Barnabas, in Soho, London where we hold informal client meetings. While we value face-to-face interactions, we also embrace remote collaboration and have adapted our processes to accommodate virtual meetings and remote work when necessary.
What experience do you have prior to Untitled?
Loads. Prior to Untitled Chomoi has been a strategic creative director and has over 20 years experience working for top agencies like Grey, Ogilvy, Leo Burnett, AKQA, We Are Social, Publicis Sapient.

He’s been lucky enough to work on the world’s best brands including: Audemars Piguet, Barclays, BBC, Belmond, Bloomberg, Boucheron, Burberry, Cartier, Canon, Chanel, Chopard, Dorchester, Dove, Ford, Givenchy, Google, Gousto, GSK, Harry Potter, Hope Not Hate, Hugo Boss, Huyundai, Jura, Lacoste, Lloyds Banking Group, Logitech, L’Oreal, Max Factor, Mercedes-Benz, Meta, Netflix, NHS, Nike, PepsiCo, Popeyes, Red Bull, Rimowa, Skype, Skyscanner, Speedo, Stella McCartney, The Botanist, The Macallan, The New York Times, Tommee Tippee, UBS, Unilever, UN Women, Virgin Media, Virgin Money, VitaminWater, Vodafone, VW Group, XBox
How do I start a project with your studio?
Hit the enquire button at the bottom of every page. We’ll ask you to answer a few easy questions about you, your organisation and your project. We’ll then reach out via email to schedule a consultation call to discuss your project requirements, goals, and budget. From there, we'll guide you through the process, ensuring a seamless and collaborative experience.

Next-gen storytelling

Trusted by big brands & top creative agencies

Let’s chat

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Member of the Design Business Association, champions of the transformative power of design, House of St Barnabas, breaking the cycle of homlessness, of Artists’ Union England, union for visual and socially engaged artists and United Voices of the World who fight for equality, dignity and respect in the workplace.

Studio 414
10 Riverside Road
London
SW17 0BB

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