Latest in: Insights
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Emotion — Advertising’s most mis-understood ingredient

Desire, fear, shock, satisfaction. At our core we’re emotional creatures. Focus on that story over the rational.
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July 26, 2023
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The future of fashion design is here

Digital fashion design is transforming the industry. Brands are seeing the potential and embracing the virtual revolution.
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June 23, 2023
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What is it with our attention spans anyway?

Our attention spans aren't shrinking - they're evolving. Learn how to engage audiences in our multitasking, digital world.
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June 22, 2023
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Purpose in advertising, alive and well – Thoughts from OFFF 2023, Barcelona

Creatives getting together, sharing and searching for meaning in the sun
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 · 
March 10, 2023

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