Latest in: Campaigns
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Climbing the six-step ladder to winning pitch presentations

Unlock successful pitches: Brief insight, Strategy narrative, Crisp idea, Execution plan, Presentation design, and Confident delivery.
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July 13, 2023
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Embedding purpose into your advertising

Integrating brand purpose in advertising: a powerful way to connect, inspire, and make a positive impact. Discover its potential today.
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June 3, 2023
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Can we finally ditch persuasion advertising?

Is persuasion losing its power in advertising? Discover why brands should consider alternative strategies to connect with millennial marketing managers and create meaningful brand connections.
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June 2, 2023
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In praise of marketing as a service

Discover the transformative power of marketing as a service and learn how to actively engage your audience by addressing their needs. Explore creative solutions and unlock the potential for lasting brand connections in the …
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June 2, 2023
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Embracing Entertainment as a Brand Strategy

Enter TikTok or marketing as entertainment—a dynamic approach that captivates audiences, generates excitement, and builds positive brand sentiment.
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June 2, 2023
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Understanding your audience’s psychographics and behaviours

While demographics provide surface-level insights, delving deeper into your audience's psychographic makeup and behaviours can unlock a wealth of valuable information.
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June 2, 2023
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Decoding Global-Local Dynamics

Discover the challenges of global vs. local campaigns and find the right balance. Explore cultural nuances, resource allocation, brand consistency, and more.
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June 2, 2023

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