Located in Wimbledon Art Studios, Untitled is the multi-disciplinary creative studio of ex-New York Times creative director Chomoi Picho-Owiny specialising in advertising, editorial content, brand strategy and extended reality.


For the next era of social, extended reality and emerging platforms we need to bring an open mind. That's the logic behind the name "Untitled".

Not your average studio. I don’t fit neatly into one category. Part researcher, street artist, designer, writer, scientist, gamer and collector. I offers agencies and clients something a unexpected in an increasingly bland world.


A deep-rooted love for design combined with understanding of film and photography techniques allows Untitled to create high calibre work. Working with clients, agencies of all sizes, and freelancers, Untitled fosters long-term relationships, earning trust as a strategic creative partner.


What I do

Editorial social content

Sitting somewhere between the high production values of traditional broadcast and the shot on iPhone ready nature of social we create video and images that build brand presence on social.

Brand strategy and identity

Brands are more than just a visual identity, you need a brand strategy underpinning who and why your brand should exist.

Advertising campaigns

From data and insights, through to concepts and final production we use next-gen storytelling to deliver emotional, captivating work.


A London based creative, designer strategic lead, next-gen storyteller, navigator of chaos, data analyst, painter and all-round hybrid creative helping brands prove their value in the real world with culture first social creative. 

I work out of my creative studio in Wimbledon, London. Prior to this, I held the role of creative director at The New York Times, leading the creative operations in EMEA and APAC for their branded content team, T Brand. Under my creative stewardship, T Brand was named M&M content studio of the year. 

Over the years, I've had the privilege of assisting a wide range of organisations implement strategic change, working with renowned brands such as Meta, Nike, Google, BBC, Bloomberg, Burberry, Gousto, Netflix, Logitech, Mercedes-Benz, Rimowa, Speedo, The New York Times, Virgin, and UN Women. My work has been acknowledged by leading platforms such as The New York Times, AdAge, Campaign, Cannes Lions, The Drum, DesignWeek, Fast Company, the Lovies, SxSW, and the Webbies.

In my career, I've held creative director roles and consulted for several of London's leading creative agencies, including AKQA, AnalogFolk, Blue State, Grey, Leo Burnett, Manifest, Ogilvy, Publicis Sapient, Thirst, and We Are Social.

Beyond my regular roles, I'm a frequent speaker on the topics of creativity and innovation, serve as a judge for D&AD, The Drum Content Awards, and offer mentorship at the School of Communication Arts.


Key client & brand experience


Studio experience



Consumer Products Winner, SABRE Awards EMEA, Tommee Tippee #thebooblife
Marketing to Women Winner, SABRE Awards EMEA, Tommee Tippee #thebooblife
Best branded programme, Campaign Brand Film Awards EMEA, Tommee Tippee #thebooblife
Campaign of the Year, PR Week Awards, Tommee Tippee #thebooblife
Brand Product Development, PR Week Awards, Tommee Tippee #thebooblife
The Drum Awards for Content Grand Prix, Tommee Tippee #thebooblife
The Drum Awards for Content Best creative content idea using video, Tommee Tippee #thebooblife
The Drum Awards for Content Most innovative or creative use of content, Tommee Tippee #thebooblife
The Drum Awards for Marketing Chair Award, Tommee Tippee #thebooblife
The Drum Awards for Marketing Best branded content, Tommee Tippee #thebooblife
Creative Moment Awards branded content of the year, Tommee Tippee #thebooblife
Creative Moment Awards creative film of the year, Tommee Tippee #thebooblife
Prolific North Champions 2021 advert of the year, Tommee Tippee #thebooblife
Commercials and branded content - short, Berlin Commercial Film Festival, Tommee Tippee #thebooblife
shots Awards EMEA, Ad of the Year: Direction Up to and including 60-seconds, Tommee Tippee #thebooblife
International PR agency of the year, Gold, Manifest
BMA Editorial team of the year, Silver, T Brand, The New York Times
OMMA Best Custom Advertising, UBS Sustainable Investment campaign
Digiday Best Custom Advertising, UBS Sustainable Investment campaign
M&M Global Awards Content Studio of the Year, T Brand, The New York Times
Lovie Awards Silver, Hope not Hate website
Lovie Awards People’s Choice, Hope not Hate website
Webby Awards, Nomination, Red Bull Epecuén
Digital Impact Award, Bronze, BT Corporate Report
The Chip Shop Awards, Nomination, Spunk ESPN
The RAD Awards, Team GSK
SXSW Interactive Awards, Unilever Share Happy
Revolution Awards, Unilever Share Happy
Econsultancy Innovation Awards, Unilever Share Happy
Cannes Lions, Bronze Cyber Lion, Unilever Share Happy
Campaign Big Awards Digital, Silver, Unilever Share Happy
Campaign Big Awards Direct, Silver, Unilever Share Happy
LIA, Bronze, Unilever Share Happy
IAB Mixx awards, Gold, Unilever Share Happy
W3 Awards, Silver, Share Happy Unilever
Eurobest, Silve, Unilever Share Happy
MITX Awards, Best of show, Unilever Share Happy
MITX Awards, Best use of technology, Unilever Share Happy
MITX Awards, Technology best of show, Unilever Share Happy
Digital Out-of-Home Awards, Unilever Share Happy
Media Awards, Unilever Share Happy
Unilever Global Marketing Award, Gold, Unilever Share Happy
Design Week, shortlist, Unilever Share Happy
BASF Innovation & Technology Award

Industry involvement

The Drum Content Awards Judge, 2022
"The Art of Culture Jacking", talk, Incite
Bloom & Wild diversity panel
Creative Brief BITE "If we take labels off, tear down silos and listen to one another, true change becomes not only possible, but a way to define your brand in a noisy world."
Experience Haus + Matter of Form “Brand Strategy in a Digital Age” panel
IAB Content Day Keynote: “Creating Change with Content”
D&AD New Blood Awards Hasbro Jury President
FastCompany “This New Branding Is Designed To Jump-Start An Anti-Hate Movement”
DesignWeek “UKIP’s new logo: “At least the pound sign was more honest”
DesignWeek “Don’t presume clients know how this design lark is done”: designers’ most challenging clients”
DesignWeek “General election 2017: a look at UK political campaign designs”
FastCo. Design “How One Design Firm Is Tackling Extremism In The U.K.”
D&AD New Blood & UAL mentor
D&AD New Blood DesignBridge Awards jury
SCA 2.0 Speaking engagement: “Change something”
Workshop: “It starts with the customer” Ignite.
Webinar: “Customer experience” BrightTalk.
D&AD Professional Mobile Marketing Awards jury
SCA 2.0 mentor
Business Insider “These Are The 50 Sexiest Advertising Executives Alive” (jokes?!)
Digital Creativity Publication: “The integration of theory and practice in teaching designing for the screen”, with M. C. Dyson)


“There is only one word for Chomoi. PHENOMENAL. I LOVED working with this man. He's creative gold. Absolutely brilliant and a dream to work with. I don't want to promote him too much because then he won't be available for me. ;-P He's just great.”

Lucy Witts, Senior Producer

“Chomoi is a highly skilled and passionate creative director. I thoroughly enjoyed and learnt a great deal during out time working together... He is a person who champions creative thinking, has excellent presentation skills that are effective when communicating with clients and the wider team. Chomoi was also a valuable mentor for me, sharing his knowledge and experiences in the interests of seeing me succeed.”

Fernando Lobina, Senior Designer

“Chomoi is insightful, passionate and a genuine creative talent. He is an absolute pleasure to work with and you can always rely on Chomoi to come up with strong creative work to be proud of at every meeting. He always does whatever it takes to ensure that the work is polished. He has real attention to detail and is very collaborative in how he works, ensuring regular team reviews and gives great guidance to his creative team. He presents with real passion and confidence, skillfully articulating the creative idea and rationale. I miss working with him and recommend him extremely highly!”

Maggie Lonergan, CEO
Publicis Emil

“Chomoi is a true inspiration. His ideation is innovative. His mentoring is invaluable. His management is motivating. I will take so much away from working alongside someone with such an abundance of experience. I truly hope to be in the fortunate position to learn from Chomoi again one day.”

Amber Howe, Design Lead
IBM Garage

“I had the pleasure of working with Chomoi and and it was great to see such a passionate and articulate creative director in action. He was a great inspiration to the team, a true professional.”

Mandy Chan, Interaction Designer

Next-gen storytelling

Trusted by big brands & top creative agencies

Let’s chat


Member of the Design Business Association, champions of the transformative power of design, House of St Barnabas, breaking the cycle of homlessness, of Artists’ Union England, union for visual and socially engaged artists and United Voices of the World who fight for equality, dignity and respect in the workplace.

Studio 414
10 Riverside Road
SW17 0BB

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