Burberry

A diverse exploration of what it means to love

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Burberry wanted to elevate brand perception by exploring “togetherness” at Christmas. "Love: The Spoken Word" are two short films of spoken-word poetry performances exploring love, accompanyed by a short typographic animation inspired by concrete poetry

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We created a campaign ID together with a whimsical typographic treatment to emphasise the poetic

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Working with influential talent we commissioned original poetry from @kojeyradical@yararodriguesfowler and @yrsadaleyward

We filmed two short films, shot in one take, as spoken word performances: “Self Reflection & Love” written and performed by Kojey Radical and “The Piccadilly Line Will Take You Home” written by Yara Rodrigues-Fowler and performed by actor Julianna Kurokawa

We created a suite of social assets to drive traffic to our editorial experience on The New York Times

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Credits

Agency: The New York Times
Role: Creative Direction
Director: Steve Bliss
Photographer: Elliot Wilcox
Art Director: Fernando Lobina

The Work

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Next-gen storytelling

Trusted by big brands & top creative agencies

Let’s chat

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