Google Arts & Culture

Giving 6,000 years of art a makeover

Google-History-of-Us-Social-Posts-Art-1
Google-History-of-Us-Social-Posts-Art-2

Google Arts and Culture wanted to raise awareness of Musuem Island with millennials and help them experience 6,000 years of historic art for themselves. We designed the core concept and content playbook for #Historyofus – a social storytelling campaign that makes relevant connections to the art with very modern social issues including body image, identity, and gender equality – in an original "only Google can do" way.

BAEgif

We created the core idea of the #Historyofus campaign and storytelling framework and core concept art

Untitled-Media-Group-Google-Arts-and-Culture-Concept1-IMG-1024×650-1
Untitled-Media-Group-Google-Arts-and-Culture-Concept2-IMG-1024×650-2

Social posts went out on both Google Arts & Culture and Berlin Island Museum owned and operated channels

Untitled-Media-Google-Arts-and-Culture-Social-Instagram-Content-1080×1920-2
Untitled-Media-Google-Arts-and-Culture-Social-Instagram-Content2-1080×1920-2
Untitled-Media-Google-Arts-and-Culture-Social-Instagram-Content3-1080×1920-1

Stories were housed on Google Arts & Culture.

google-arts-and-culture-home

Credits

Agency: Blue State
Role: Creative Direction

The Work

Speedo Swim StoriesSocial content

Gousto DNA DishesSocial campaign

SkyscannerAdvertising campaign

Nike Do ItAdvertising

Hope not HateBrand Identity

Grit and BodyBrand Identity

Nordic BalanceBrand Identity

Bloomberg Art + TechnologyEditorial content

Next-gen storytelling

Trusted by big brands & top creative agencies

Let’s chat

Memberships-Logo-DBA
Memberships-Logo-HoSB
Memberships-Logo-Artists
Memberships-Logo-United-Voices

Member of the Design Business Association, champions of the transformative power of design, House of St Barnabas, breaking the cycle of homlessness, of Artists’ Union England, union for visual and socially engaged artists and United Voices of the World who fight for equality, dignity and respect in the workplace.

Studio 414
10 Riverside Road
London
SW17 0BB

© Untitled Media Group