Grit and Body

Giving guts to a new breed of skincare

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This startup skincare brand had no name or brand essence. To stand out in a crowded category we needed a brand that felt bold, authentic and of its time.

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We did a full competitor analysis, defined core brand DNA set the brand tone of voice and created the name.

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The Grit and Body brand name, packaging and visual identity reflects the high performance formulation of the skincare range able to withstand the harsh elements of all weather sport in the UK whilst bringing a healthy dollop brand attitude.

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Grit and Body believes you should train no matter what the weather. The brand believes that mud and rain shouldn’t stop you. It stands for something in a crowded market.

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Credits

Studio: Untitled
Role: Creative Direction

The Work

Speedo Swim StoriesSocial content

Gousto DNA DishesSocial campaign

SkyscannerAdvertising campaign

Nike Do ItAdvertising

Hope not HateBrand Identity

Grit and BodyBrand Identity

Nordic BalanceBrand Identity

Bloomberg Art + TechnologyEditorial content

Next-gen storytelling

Trusted by big brands & top creative agencies

Let’s chat

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Member of the Design Business Association, champions of the transformative power of design, House of St Barnabas, breaking the cycle of homlessness, of Artists’ Union England, union for visual and socially engaged artists and United Voices of the World who fight for equality, dignity and respect in the workplace.

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