Pioneering digital fitness in your living room


Personal trainers can help you reach your fitness goals faster, but are a luxury for most. Nike+ Kinect Training was one of the first digital fitness products to change that by giving everybody a personal training in their living rooms. We developed the concept with scripts and treatment for the launch TVC that extoll the benefits, demonstrates the technology and shows that "Do It" is for everyone.


Agency: AKQA
Role: Creative Lead

The Work

Speedo Swim StoriesSocial content

Gousto DNA DishesSocial campaign

SkyscannerAdvertising campaign

Nike Do ItAdvertising

Hope not HateBrand Identity

Grit and BodyBrand Identity

Nordic BalanceBrand Identity

Bloomberg Art + TechnologyEditorial content

Next-gen storytelling

Trusted by big brands & top creative agencies

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